Ben, I've used piwik(matomo) in past which is a great alternative to Google analytics and can be hosted on your server.
The thing is if you do audience based marketing that Google analytics can be helpful to create a userlist of your website visitors to show ads.
So taking analytics as example, do you think you can ever use something like piwik(matomo) instead of Google analytics?
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Ben, I've used piwik(matomo) in past which is a great alternative to Google analytics and can be hosted on your server.
The thing is if you do audience based marketing that Google analytics can be helpful to create a userlist of your website visitors to show ads.
So taking analytics as example, do you think you can ever use something like piwik(matomo) instead of Google analytics?