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Discussion on: Twitter, Grifters, DevRels, and the end of everything as we know it

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Rob OLeary • Edited

If you zoom out, you can apply this to many groups on twitter and other social media platforms. I think it encapsulates that era of social media and the businesses behind them. The economics of social media means they chase eyeballs and to get those eyeballs, you need to have content that is provocative. If you incentivize people chasing numbers, it moves digital platforms in the direction of a digital informercialand. Until social media and tech can change the incentives and break away from engagement metrics, there will always be groups like this. The only option as an individual is to filter them out, or ditch the platform.

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Alvaro Montoro

You are 100% correct. This is not unique to Tech Twitter, it happens in every single community online and offline, and the current incentives online only promote this type of practices. I like the term you used: "digital informercialand". I may steal it use it in the future :)

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Rob OLeary

I will deploy my digital rights bots to claim royalties 😉