Content marketing was destroying me. Twenty hours a week writing articles, doing SEO, creating posts. Most founders either burn out or just give up.
I built something to fix this. Called it Topicowl. It takes your 20-hour content nightmare and turns it into 2 hours of planning. The crazy part? I built the whole thing by talking to Kiro instead of writing code.
Impact
Turned my 20+ hour weekly content struggle into 2-hour strategic planning sessions. Built enterprise-grade architecture. Created autonomous AI agents that make intelligent decisions about content quality.
My website osloexplore.com that used Topicowl see 38% increase in google search clicks and 66% in impressions.
The Problem Was Real
As a founder, content marketing feels impossible:
Your product needs work. Customers need attention. Daily stuff piles up. Content gets ignored.
I watched founders quit content entirely or work themselves to death trying to keep up.
Why Most AI Tools Suck
They make writing faster. That's not the problem.
The real issue is everything else - planning what to write, researching topics, optimizing for SEO, keeping your brand voice consistent, actually publishing stuff, tracking what works.
Writing is maybe 20% of content marketing. The other 80% is what kills you.
How I Actually Built This Thing
Instead of grinding through 40,000 lines of code, I just talked to Kiro about what I wanted.
Here's how it worked:
I'd write up what I needed in a markdown file. User stories, technical requirements, which APIs to hit, database structure. Then paste it into Kiro's chat.
Kiro would generate detailed specs and break everything into small tasks. When it went off track and started adding features I didn't ask for, I'd correct it.
The Hook System Changed Everything
Set up automated checks that ran whenever Kiro generated code:
Security Hook - Scanned new API routes. Made sure no API keys leaked, user data was protected.
Documentation Hook - Before using any external APIs, automatically pulled the latest docs. No more outdated code patterns.
Made Kiro feel like having a senior developer who actually knew what they were doing.
What It Actually Built
The AI Agent System
One agent with 8 different tools. Researches topics, writes articles, optimizes for SEO, fact-checks claims, generates images, adds proper markup. Decides when articles are ready to publish.
Three-Phase Workflow
Planning phase figures out what to write. Generation phase creates everything. Publishing phase handles distribution. All automatic.
Multi-Tenant Architecture
Built it so founders can growth all their projects.
The Most Impressive Thing
Built a SEO Cluster Map feature. Super complex - had to call multiple APIs, process tons of data.
Would've taken me weeks to build manually. Kiro broke it into small pieces and knocked them out one by one. Used the update button to avoid wasting tokens on finished tasks.
Delivered the whole thing in a few iterations.
Technical Stuff That Was Hard
State Management - Multiple AI agents running simultaneously, all updating different parts of the system in real-time.
Quality Control - How does AI know when an article is actually good enough to publish? Built scoring systems for SEO, fact-checking, formatting.
Multiple AI Models - Used Google Gemini for some tasks, Claude for others, OpenAI for different stuff. Had to coordinate between them.
The Big Picture
You can describe complex tasks and watch kiro fix it for you.
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