It’s not just a strategy. It’s your product’s belief system.
I used to think GTM was all about channels, pricing, and acquisition hacks.
Now I see it differently.
It’s about showing up in someone’s life with purpose, not noise.
The best GTM I’ve seen doesn’t scream “buy this” - it quietly whispers “this was made for you.”
Simon Sinek said:
“People don’t buy what you do, they buy why you do it.”
That changed how I think about building and launching.
A strong GTM isn’t about shouting features.
It’s about earning belief.
It’s about making someone feel like your product understands them before they even use it.
So here’s how I see it now:
GTM isn’t the end of your product build. It’s the beginning of your product’s story. It’s how your idea becomes a movement not just a tool.
If your GTM doesn’t start with why you exist, you’ll just be selling.
But if it does, you’ll be inviting people to belong.
Top comments (5)
Really helpful breakdown of GTM! I often struggle to connect technical features with clear value propositions, and this gave me a better lens. Curiouss — how do you usually test messaging before going live?
Thanks, really glad it helped! When it comes to testing messaging, I usually start small, share drafts with a few users or teammates and ask how it makes them feel. I also try different versions on landing pages or social posts to see what gets real engagement. The goal is to find the message that feels less like a pitch and more like “this was made for me.” Simple reactions say a lot.
That “this was made for me” angle really stuck with me
I’ve honestly never thought of testing messaging through emotional reacttions that way
Makes total sense now. Thanks for sharing such a real-wrld, grounded approach
Totally get you, that "this was made for me" moment is exactly what makes tools like Cursor AI hit different. As a dev, the second you realize it’s not just spitting out code but actually working with your context, your repo, your logic, it just clicks. You’re like, “Wait, I don’t have to keep jumping between docs, ChatGPT, and Stack Overflow?” It feels like it was designed around how you think, not the other way around. That’s when it stops feeling like a tool and starts feeling like a teammate.
Hope it helped you to make it clear.
Exactly That shift
from “just another tool” to “this thing gets me” really changges how we adopt tech I haven’t tried Curssor AI yet but now Im curious
Thanks for breaking it down so clearly