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Discussion on: Measuring Success and KPIs in Developer Relations - Community Contributed Outline

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tessamero profile image
Tessa Mero Author

It's a really difficult area to measure and with GA, it depends if you have a marketing team that manages that. Or if they can separate the non-developer's pages analytics from the developer portal's analytics. If you have an option for self-service, how do we know if these new users came from DevRel's advocating/awareness/reach over time?

The REAL KPIs cannot be measured over time, but that isn't an option for most teams as the higher level people need to see data and tie it to the change in users/revenue in some way. I do know that getting rid of DevRel causes numbers to decrease over a period of time (which is where we want to avoid happening for any of us, which is one of the inspirations behind this post).

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lirantal profile image
Liran Tal

how do we know if these new users came from DevRel's advocating/awareness/reach over time?

yep that's part of the struggle :)