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Discussion on: How to Collect, Curate (and Ignore) Customer Feedback in Your Product Development Process

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Anna Kuzma

Totally agree with you that simply listening and responding to customer feedback can't build a product roadmap or strategy. A company should have a system for collecting, categorizing, and prioritizing incoming feedback. There can actually be more sources of feedback like feedback from social media, forums, contact forms, blog comments, emails, chatbots, internal feedback... The fact is that customers need a convenient place to leave feedback and feature requests, this can be in-app feedback, feedback widget or feedback community that can be organized with a tool like this:
useresponse.com/feature-request-tr.... Such specialized feedback tools not only help to organize feedback collection, categorization but also get quantitative and qualitative information for building product development roadmaps.