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Viktoria Holikova
Viktoria Holikova

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Building a Real Estate Classified Script: Features, Flow, and Tech Stack Breakdown

In my recent journey into software product development, I’ve been focusing on solutions that solve real, niche business problems.

One of my current projects: a Real Estate Classified Script.

While marketplace platforms exist everywhere, many founders still struggle to launch affordable, localized, and feature-rich real estate listing platforms. That's exactly what I'm trying to address with this script.

Here’s a quick breakdown of how I approached development and what I've learned along the way.


🔧 Key Features We Built

To make the platform truly usable for both agents and users, we focused on:

  • Property Listing with Filters

    (Location, price range, property type, number of rooms, etc.)

  • User Roles

    Admins, Property Agents, Individual Sellers, Buyers

  • Responsive Design

    Fully optimized for mobile and desktop

  • Location-Based Search

    Integrated map view with region-wise filters

  • Add to Favorites / Compare Listings

  • Contact Form with WhatsApp & Call Integration

  • Image Gallery + Video Walkthrough Support

  • Secure User Dashboard

    For managing listings, saved searches, and inquiries


💡 Development Choices

1. Tech Stack

  • Frontend: HTML, Bootstrap 5, AJAX
  • Backend: PHP (Core + Laravel in some custom versions)
  • Database: MySQL
  • APIs: Google Maps API, SMS Gateway, WhatsApp click-to-chat
  • Admin Panel: Custom-built, role-based access

2. URL Routing & SEO

We made URLs SEO-friendly (e.g., /properties/dubai/villa-for-sale)

Meta tags, OpenGraph integration, and sitemap generation were added too.

3. Modular Code Structure

I kept things modular—especially for:

  • Property types (apartments, land, commercial)
  • Region/city management
  • Payment integration (for featured ads or promoted listings)

🧪 Challenges Faced

  • Image Uploads Optimization:

    Users tend to upload huge images. We had to auto-resize on upload while preserving quality.

  • Search Speed with Filters:

    Large databases slow down complex queries. I had to tweak MySQL indexes and caching.

  • Dynamic Location Hierarchy:

    Needed a smart way to manage Country > State > City > Locality while allowing quick search.

  • Balancing Customization and Readiness:

    We wanted the script to be ready-to-launch, but still easy to customize for different markets (UAE, India, USA, etc.)


🚀 What’s Next?

I’m currently testing mobile app integration (Android and iOS) using Flutter and connecting it via APIs. The idea is to allow real-time syncing between web and app listings.


📣 To the Dev Community

If you've worked on similar marketplace products (real estate or otherwise), I'd love to know:

  • How did you structure your data model for listings?
  • What caching or indexing tricks helped your search scale?
  • Did you use Laravel or another framework for faster modular development?

Open to feedback, questions, and shared experiences!

Top comments (3)

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jamey_h66 profile image
Jamey H

Nice posting!
Interested in talking to you. Could you share your email address?

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