That's actually a really fascinating question. My blog is the Zen of Programming, but on here and Medium I post as Ali Spittel. Most of the huge programming blogs have their own names and branding, which is why I did as well. But, if you are blogging to get a job or for career purposes (which I'm not) it may be better to blog exclusively as yourself in order to get the full recognition? I'm not totally sure here to be honest -- I actually just tweeted this in order to keep the discussion going.
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