An AI assistant does not read your whole page. It takes one section out and answers from that.
We read 15,592 sections the way a crawler does. Half were under 40 words. Only a quarter carried a number, a quotation or a link out. And 76.6% never named the brand whose site they were sitting on, because the copy says "we" and "our platform" instead.
None of that matters while a human is reading top to bottom. It matters when one section gets lifted out on its own and has to answer the question by itself.
Six things that change it:
- Put the question in the H1
- Give every heading an answer under it
- Write sections of 40 to 350 words
- One checkable fact in each section
- Name yourself instead of saying "we"
- Keep the facts out of JavaScript
If you only do one, do the third and fourth together: take the ten sections you most want quoted and get each one past 40 words with a number in it. The section, not the page.
Run a free AI AEO audit on your site here: https://babel42.io/ai-seo-audit

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