Not sure for the rest of JS land, but for me, I was attracted to it because SQL didn't exactly click in my mind the first few times I tried picking it up. Mongo's document like structure just made a lot of sense. JSON like structure in and structure out. I also found Mongo's operations to be easier to pick up than learning queries in SQL. I believe these sort of things are more appealing to a JavaScript developer since it maps well to things they already are familiar with such as objects and navigating key:value pairs using dot notations and whatnot.
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Why is Mongo so popular in JS land, is it because of the JSON storage or is it more happenstance?
Not sure for the rest of JS land, but for me, I was attracted to it because SQL didn't exactly click in my mind the first few times I tried picking it up. Mongo's document like structure just made a lot of sense. JSON like structure in and structure out. I also found Mongo's operations to be easier to pick up than learning queries in SQL. I believe these sort of things are more appealing to a JavaScript developer since it maps well to things they already are familiar with such as objects and navigating key:value pairs using dot notations and whatnot.