Agreed. I'm in the same boat as you. It's an interesting read but Collins certainly didn't discover a natural law or anything like that.
It would be interesting if he did a follow-up and investigate why the great companies slid. Did they stop doing what make them great? Were they just overwhelmed by outside forces? Or something else entirely?
The other thing I try to remember is that it's easy to grow at 30% a year when you are starting from a million dollars in revenue ($300,000 in growth). But it's much more difficult to grow at the same rate when you're huge like Apple or Microsoft for example.
I share the sentiment. An interesting book with some timeless knowledge. I also read Collins' follow-up book "How the mighty fall". A shorter read but also interesting nonetheless. It may be something you would enjoy.
Yes. Thanks. My library doesn't have it but I'm going to request it through an inter-library loan.
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