Thanks for the solution Dan. I'll recommend that we take that approach.
In effect, we can stop creating multiple audiences. I suspect most organizations don't need "audiences" as defined by Mailchimp.
Having "audiences" as such a prominent feature in the UX likely contributes to wasteful spending, undesired duplication of contacts, and even frustration when recipients try to manage their communications preferences and happen to be in multiple audiences.
Yeah I understand what you mean. I spent a lot of time reading their documentation before I began setting up our audience. Not straightforward. I also had to just sit down and brainstorm what I really needed as well.
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Thanks for the solution Dan. I'll recommend that we take that approach.
In effect, we can stop creating multiple audiences. I suspect most organizations don't need "audiences" as defined by Mailchimp.
Having "audiences" as such a prominent feature in the UX likely contributes to wasteful spending, undesired duplication of contacts, and even frustration when recipients try to manage their communications preferences and happen to be in multiple audiences.
Yeah I understand what you mean. I spent a lot of time reading their documentation before I began setting up our audience. Not straightforward. I also had to just sit down and brainstorm what I really needed as well.