Make one sale worth two, and pick jobs that still matter in 3–5 years. Natural upsells raise LTV; evergreen jobs protect you from trend rot.
Upsell Potential
- List add‑ons users naturally request post‑success: seats, SSO, API, priority support, templates.
- Map a clean path: Core → Pro → Team; price the jump on value, not features.
Evergreen Potential
- Is the job trend‑locked or durable? If a regulation or fad changes, does the core job survive?
- Prefer jobs with long half‑life; keep trend‑specific features modular.
Weak on both? Expect thin LTV and shaky growth.
Worksheet → https://shipwithai.substack.com/p/10-ways-to-evaluate-your-ideas-potentialeven?utm_source=devto&utm_medium=social&utm_campaign=issue_idea_eval_10ways
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