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Manuel S. Martone
Manuel S. Martone

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Upsell Potential & Evergreen: Increase LTV and Avoid Trend Rot

Make one sale worth two, and pick jobs that still matter in 3–5 years. Natural upsells raise LTV; evergreen jobs protect you from trend rot.

Upsell Potential

  • List add‑ons users naturally request post‑success: seats, SSO, API, priority support, templates.
  • Map a clean path: Core → Pro → Team; price the jump on value, not features.

Evergreen Potential

  • Is the job trend‑locked or durable? If a regulation or fad changes, does the core job survive?
  • Prefer jobs with long half‑life; keep trend‑specific features modular.

Weak on both? Expect thin LTV and shaky growth.

Worksheet → https://shipwithai.substack.com/p/10-ways-to-evaluate-your-ideas-potentialeven?utm_source=devto&utm_medium=social&utm_campaign=issue_idea_eval_10ways

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