I imagine adoption isn't just about the technical details and Crystal has a really slick presence. How do you approach the branding/marketing elements of the whole thing? Like, who's job is this, how often do you meet about these kinds of things, etc.
Apart from Crystal, at Manas.Tech we've been working on end-to-end projects for the last ~15 years. So we have some Graphics and Interaction designers we're very proud of in the team :). They designed the logo, fonts, branding, website and, yes, they programmed the famous spinning logo from scratch ;).
I imagine adoption isn't just about the technical details and Crystal has a really slick presence. How do you approach the branding/marketing elements of the whole thing? Like, who's job is this, how often do you meet about these kinds of things, etc.
Apart from Crystal, at Manas.Tech we've been working on end-to-end projects for the last ~15 years. So we have some Graphics and Interaction designers we're very proud of in the team :). They designed the logo, fonts, branding, website and, yes, they programmed the famous spinning logo from scratch ;).
And they did a spectacular job