Search engine optimization is a set of measures and a set of tools that allows you to raise your site to the top of the search results. The higher the position of a resource, the more organic traffic and target customers a business receives.
SEO is used to strengthen positions in different search engines and is divided into internal (work within the site) and external (building up the volume of backlinks) optimization. Search engine optimization is relevant not only for news or information resources but also for commercial sites that need new customers.
We will look at the main reasons why a business needs SEO.
Why does a business need search engine optimization?
Business representatives are working primarily on e-commerce projects; since the pandemic, the percentage of corporate websites, online stores, and quizzes has grown dramatically. Consumers prefer to browse in-store before making a purchase, but they shop online because price tags are typically lower there because of economies of scale—fewer employees, lower rent, etc.
Before the trace ends, some buyers research the seller online, reading reviews and gathering contact details, among other things. This helps to ensure that the seller is legitimate and not a scammer.
The simple conclusion is that SEO is necessary for both online and brick-and-mortar stores to draw in customers and boost sales. Search engine optimization allows you to solve a number of important tasks, let's consider them.
Superiority over competitors
According to statistics, the user rarely reaches 2-3 pages of the search results, so organic traffic is collected by sites that get to the top. The use of SEO tools will bring the resource to the first position, which gives an automatic advantage over competitors.
Getting targeted customers
From the search engine, customers interested in making a purchase or ordering a service come to the site. They are looking for a specific product, which increases the likelihood of a successful transaction. If the client will get benefits and positive emotions from cooperation, he will become a regular.
Savings on advertising
The first positions in the TOP, which are impossible to take without SEO, guarantee a large amount of organic traffic. The latter allows you to save on advertising and helps to increase the confidence of search engines. Of course, traffic alone is not enough, because behavioral factors, relevance, and informational usefulness of the content are important.
In this regard, it is necessary to improve the resource: improve the security and speed of loading pages, fill with quality content, optimize usability, etc.
Increasing conversion
The flow of targeted visitors together with a quality website ensures stable sales. The site can be promoted by different groups of keywords, adapted to the requirements of search engines and customers, as well as the specifics of products and geography of the business.
High ROI
Investments in SEO and site improvement quickly pay off. After the work is done, there is an increase in the volume of orders, expansion of the contact base, and the list of loyal customers. SEO has a long-term effect: the result is maintained for at least 1 year. After achieving the goals set, only supporting work will be required. The latter should include updating content, expanding the semantic kernel, and improving the technical characteristics of the site.
Strengthening the reputation of the brand, company, seller
Websites that occupy the first positions in the search engine generate trust among customers. Users realize that the resource is regularly updated, and investment in quality is made. Against this background, brand recognition increases, and loyalty and trust are strengthened.
Increasing sales in offline stores
Some customers prefer to shop in land-based outlets the old-fashioned way. They want to try on a thing, examine the furniture, or hear the sound of perfume, so they opt for an offline store. However, even in this case, SEO is necessary because before visiting the store the customer will:
search for the address and contact information on the Internet;
read reviews of people who have already cooperated with the seller;
check stock availability through the website;
compare prices.
Quality SEO will provide the client with all the useful information. To improve results, it is worth registering with free search engine services, such as Google Maps.
In conclusion
SEO is a universal tool for all kinds of businesses, which is worth using for development, reputation building, and other tasks. Proper search engine optimization ensures development with minimal financial investment, so your business needs it even if you don't have your own online store.
To attract customers, you can use small business card sites and quizzes, landing pages, and other resources that help you quickly expand your base of customers, partners, and investors.
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