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Episode 038 | Alan Cooper - Sustainable Innovation

Alan Cooper talks with Dave Rael about interaction design, collaboration, sustainable business success, reading and books, and innovation

Alan Cooper is an American software designer and programmer. Widely recognized as the “Father of Visual Basic," Cooper is also known for his books About Face and The Inmates Are Running the Asylum, both appearing in multiple updated editions over the years. As founder of Cooper, a leading interaction design consultancy, he created the Goal-Directed design methodology and pioneered the use of personas as practical interaction design tools to create high-tech products.

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