In this episode, we have Simon Cox from Cox & Co Creative on to talk about what web developers need to know about the science of Search Engine Optimization (SEO) vs. the “sacrificing chickens” voodoo.
We start off by talking about the sometimes problematic relationship between web developers and SEO consultants, and how that relationship can be most productive. Horror stories are shared.
We talk about how performance, accessibility, and SEO are all intimately related. Then we slide into talking about a wide ranging number of misconceptions about SEO, meta tags, titles, descriptions, sitemaps, structured data etc, etc. and discuss how to focus on what really matter when it comes to SEO.
Also, learn the best angle to staple paper.