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Media Outreach with Jeff Gamet

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Importance of Reaching the Press

  • Clear messaging prevents uncertainty and ambiguity
  • Pay attention and communicate with users
  • Get insight from the users by scheduling calls
  • Cater your messaging to your audience
  • Using PR Services (ex. PRLog) are helpful but personal relationships are important

Going to the Right Audience

  • Based on the target device (Android vs iOS) and industry, pitch to right journalists
  • Talk to developers who have done apps in that space
  • Make sure the press release service aligns with your app

The Email - Important Components 

  • What is it - Software, Hardware, etc...
  • What does it do - Email Client, Music Player, iPhone Case, etc...
  • Who is it for - for the iPhone, for the Apple Watch, for Windows PCs, etc...
  • Why should I care/What makes it special/What need does it fill
    • Email Client - AI based Spam Filter for Administrative Assistant

The Email - Subject Line Mistakes 

  • Ambiguous or Unclear Subject Line
  • Being Too Clever
  • Pretending Like You're Looping Back
  • Timing is Important
  • Keeping It Fresh
  • When to Actually Follow-Up

How to build a Media Kit

  • High Resolution Screenshots - PNG or JPEG
  • Logos - SVG and PNG or JPEG
  • Product Information - PDF - not Microsoft Word
  • Reviewers Guide
    • Walkthrough Documentation
    • FAQ - Addresses questions the media will have
    • Required Files or Info - Example Files, Logins, etc...
  • Contact Info - email address, social media, home page
  • Videos optional - Youtube Link (for in-use) or GIF (for screenshots) 

How Can Companies Integrate the Messaging Early On

  • Think About the Messaging Early In the Development Process
  • Think About How It's Presented As It's Developed
  • Mom Test - Rope In Friends and Family
  • Look at Other PR Pages such as TextExpander's
  • Live Stream or Schedule Live Presentations Usage of the App
  • Using the Press for Recruiting Beta Testing

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