Generative tools have made the production side of content dramatically cheaper.
That is real leverage. It is also becoming commodity leverage.
If every team can generate drafts, repurpose formats and automate distribution, then output volume alone cannot remain the differentiator.
The scarce part moves upstream: useful ideas, credible evidence, firsthand experience and judgment.
The best AI-assisted content systems should reduce production overhead without replacing the reason the content deserves to exist.
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