As someone who is in IT and understands the marketing part of a product, I can assure you that web design has such a big role to play in the success or failure of a product. And isn’t this normal human nature? We tend to look at beautiful things or sights much more than we do at something ordinary. As Charles Darwin has rightly said “It is not the strongest of the species that survives, nor the most intelligent, but the one more responsive to change”. And in this blog, we are talking about responsive web design and why not.
In the current times where web designing has taken a different direction altogether, becoming a responsive web design company has become the priority of every business. It helps you in a number of ways from making an impressive website, improving its look and feel different sizes of screens, to helping in increased user engagement and good search engine ranking. In this blog, I have discussed 10 reasons why businesses must invest in single site design.
In a traditional method of designing a site, we usually have separate designs for mobile and web applications. It goes without saying that it affects the overall cost as we have to get one site designed separately for two types of audiences; one that uses a mobile and the other doesn’t use a mobile. But with a responsive design the investment made is only once with a design that is appealing for all types of visitors on all the devices.
Flexibility to make changes
In a website updates and changes are almost always ongoing. Reason could be anything like, addition of a new product or services, website revamp, content updates, and so much more. Not just this, sometimes there are small tweaks that need to be done which may take a lot of time if done in a traditional web design. But when we have a site with responsive design these things become quicker and easier. This flexibility is one of the reasons why businesses are leaning more towards responsive designs.
Better User Experience
According to research conducted by Google there is about 67% chance for a user to stay on or leave a website it is responsive or traditional respectively. An avid user counts on basic things like page’s loading time, zooming in and out as per the size of the screens, easy to read content, panning images or text on the screen, etc. Let's consider a scenario where a user landed on your website and page is taking longer time to load, wouldn’t it seem unprofessional? This might leave a negative impact on that user with respect to your business seriousness. But if yours is a responsive web design company, it will take care of such things.
Increased SEO Performance
Search Engine Optimization (SEO), is a method of increasing your website's rank on any search engine. The higher your rank is, the more preferable your website would be to most of the users. In fact, in the last few years there have been organizations that exclusively work on SEO metrics for various clients. That’s when responsive web design comes into picture as it plays a vital role in increasing the rank of a website for search engines.
Increased Conversion Rate
By now you must be clear about one thing that SEO and conversion rate go hand in hand. When users see a website at the top ranking, with additional features like easy navigation from one page to the other, seamless payment process, and overall better user experience, it will definitely impact the conversion rate.
Faster Speed in Mobile
According to Google’s standard of page speed it is supposed for a mobile content which is above the fold should load within one second while the rest of the content should load in 2 seconds. Now using a typical old style web design for your app, it is very likely that the users wouldn’t even stay at your page. Because as I have mentioned above, the longer the page loading time the more users will lose interest in your website. This is when a responsive web design comes in handy.
Impactful Social Sharing
Today is the time where people share the URLs for any social media content that they want to promote or the like. But have you ever wondered what an important role a single responsive site has to play in this? Now imagine your colleague sent you a URL as a reference for some work related to your profile and you can’t open it on your mobile. But the same links gets opened easily in your laptop. Wouldn’t it feel the most unauthentic source for reference. Yes, that is exactly what most of us would feel. But with a better web design a URL once shared can be opened on any device be it tablet, laptop, mobile etc. Also, navigating through the site and performing various functions becomes far smoother and takes less time.
Consolidate Data Analytics
With data analytics at all time boom in the current times, it goes without saying that it will take over the market in the coming years. But just imagine how tiresome and strenuous it would have been to perform tasks like tracking customer journeys, their conversion paths, redirections between various versions etc. With the latest analytics tools such as Google Analytics and responsive web design, handling multiple devices and doing responsive reporting has become so much easier.
Continuous Increase in Mobile Traffic
These days people are literally using mobiles as their tools to do business. Whether on the go, in the comfort of your home or in the professional environment of your office, business calls, business models, and several other planning details are mostly shared over the phone. Reason being, a single responsive site has allowed people to download apps in their mobiles with the same look and feel as they experience with their laptops. This has been the major reason why we can see a rapid increase in mobile traffic. An easy-to-use mobile app is a more practical choice to constantly stay ahead of your game.
One of the most common human traits is to follow and do things that are recommended by someone, be it a person or an organization, that is very popular. In this case I am talking about Google, the world’s most looked up organization which has set benchmarks for its countless services and products. It has not been quite a while ago that Google recommended having a single site design to improve your SEO. They did so because a single responsive site helps them crawling easier and index content in your domain.
Though discussed above are just ten reasons to switch to a responsive web design, there are still many more that can be listed here. As Garrison Wynn has rightly said, “Action and adaptability create opportunity”, then why should you stay behind. If you haven’t yet, then do switch to a responsive web design company and the results will be exhilarating for sure.