Google Cloud Platform Podcast
HerdX With Ron Hicks and Austin Adams
Mark Mirchandani is back this week with guest host Gabe Weiss to learn about HerdX. Our guests, Ron Hicks and Austin Adams, describe how this idea came about, the mechanics of the system, and how it could change the world of livestock.
HerdX is an environmentally friendly, humane way to improve the system of livestock management and sales. It uses monitoring systems to follow animals as they move about the field, then employs algorithms to identify any problems that may need attention. This allows for treatment of specific animals, rather than mass treatment of both healthy and unhealthy livestock. When pitted against humans, HerdX’s AI system could pinpoint the problem livestock much faster and more accurately than people. Once problem livestock are found, the rancher can use that information to devise and implement a treatment plan. Consumers benefit from HerdX as well, through better quality meat and better transparency of rancher practices. The players in the supply chain are recorded and meat is monitored through the entire process, from farm, to feed lot, to the dinner table. Because bad animals can be removed or cured and the supply chain is run much more efficiently, meat spoilage and food poisoning can be mitigated.