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What a free press release did for my startup in 5 days, and what I'd do after launch instead

Hisashi Space on September 29, 2026

Last week I wrote about sending my startup's launch press release to seven free sites. https://hisashi.space/blog/free-press-release-sites/ That ...
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Kevan •

Thanks for publishing the real numbers, ~800 reprints for 3 visitors will save people an afternoon. Since Pinateca is a Mac app for individuals, who are you picturing as the first 10 users: freelancers, students, or people leaving a bigger tool?

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Hisashi Space •

Glad the numbers help! Small correction though: Pinateca is actually a web app for teams, billed per seat. The Mac apps in the post are SpaceDeck and Koffret. So of your three, it's the last one: people leaving a bigger tool. I built it because I was on Trello myself and didn't like how the bill jumps once a team grows past a certain size. My consulting clients' teams already run their projects on it every day, so they were the first users.

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Kevan •

Thanks for the correction, I had Pinateca mixed up with the Mac apps. Consulting clients already running their projects on it is a strong start.

One thing that might help find the next teams: Trello bills a guest who's on two or more boards as a full paid seat (support.atlassian.com/trello/docs/...). Teams that work with outside people hit that fast, and their admins ask about it in the Trello questions forum on the Atlassian Community.

For your clients, was it that kind of jump (guests counted as seats), or just the team getting bigger?

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Hisashi Space •

It was the team getting bigger. My clients were also paying for a bunch of other subscriptions like email services and AI tools, so they didn't have room to add more cost for task management. I liked using Trello myself too, but I figured building my own would help me as well, so I did. I still use it every day and it's really nice to use.

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Kevan •

That makes sense. Clients who already pay for email and AI tools don't want one more bill that grows every time they add someone, and you saw that from the inside on Trello.

That's probably your strongest line too. If it's not already on your pricing page, show what a team of 10 or 20 pays per month on Pinateca, next to what the same team would pay on Trello. An admin who's about to add five people is doing that math anyway.

I'm building FounderPulse, which looks for people who just posted about the problem you solve (here, team admins saying their Trello or Asana bill keeps growing) and drafts a first reply. There's a free test on founder-pulse.com, no signup. If you try it with pinateca.com, I'd like to know if the threads it finds are ones you'd actually answer.

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Hisashi Space •

Thanks for the tip! I actually have that on the compare pages already. For example, a team of 10 comes to $50 a month on Pinateca, versus about $110 on Asana Starter. Good luck with FounderPulse ☺️

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Dan Liang •

The useful part of the five-day trace is that you stopped treating the wire's distribution report as a result. Since you've already decided to repeat a free release, the next distinction seems to be cost versus evidence: which one of the sources you traced deserves a focused second test, and what would that test need to show?

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Hisashi Space •

Good question. The wire didn't bring people directly, five days made that clear. But I wouldn't call it useless. ChatGPT brought 3 of the 6 sign-ups that week, and for one of them my logs show ChatGPT fetching my home page 16 minutes before they landed. If those hundreds of reprint pages are part of how ChatGPT got to know us, the release did its job, just not where the report says. So the second test I'd run is about timing: do ChatGPT sign-ups pick up in the weeks after a release, compared to weeks without one?