I run Aechron, where I help small businesses and startups get found β not just by Google, but by ChatGPT, Perplexity, Gemini, and every other AI tool people are now using to find a business before they ever click a link.
A little about how I ended up here: I've spent 10+ years across front-end development, technical SEO, and brand/creative design. Honestly, I got into SEO for practical reasons, not because I loved it β it always felt like a mix of guesswork and chasing an algorithm nobody fully understands. But the AI-search shift is the first part of this field that's actually made it interesting again, because it's less about gaming a ranking system and more about a genuinely new problem: how do you get a machine to understand, trust, and cite your business?
That's mostly what I'll be posting about here:
Why AI-built sites (Lovable, v0, Bolt, and similar tools) often look polished but are functionally invisible to AI crawlers, even when they rank fine visually
What AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) actually mean in practice β not the buzzword version, the "here's what to actually change on your site" version
Simple, five-minute checks anyone can run on their own site to see how an AI model reads it right now
Real examples from client work at Aechron β what's working, what's outdated advice that's still floating around, and what I got wrong before I figured it out
I'm not interested in recycling generic SEO advice that's been repeated a thousand times. Most of what I share will come from actually testing things β checking how ChatGPT or Perplexity responds to a real site, poking at schema markup, seeing what gets cited and what gets ignored.
If you want more of this between posts here, I write longer breakdowns on the Aechron blog β same topics, just more room to go deep.
If you're building sites fast with AI tools and want to know whether they're actually findable once they're live, if you're curious about "directed AI" workflows (human strategy steering AI execution, not replacing it), or if you just want to compare notes on what's genuinely working in SEO right now versus advice that's past its expiration date β say hey. Always happy to talk shop.
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