Hey David, depending on how much work you're looking to do, I think Segment might be a great tool for this. We're just starting to use it at thegymnasium.com, and it's already given us insight into user behaviors that weren't obvious at first.
The catch is that you'll need to plumb in event tracking for things you're interested in, but in that sense it is super customizable. We send our events to a data warehouse, which we then query with Tableau for some really insightful visualizations.
What's more, segment will also pipe your event tracking to [just about any other tool you use], so you can use it to integrate into Intercom/Mixpanel/Google Analytics/etc etc.
edit: Gah - I guess I should add that this isn't necessarily a free solution, depending on your needs (and the size of your audience). Still, if you're at a significant size, it may be worth the cost.
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Hey David, depending on how much work you're looking to do, I think Segment might be a great tool for this. We're just starting to use it at thegymnasium.com, and it's already given us insight into user behaviors that weren't obvious at first.
The catch is that you'll need to plumb in event tracking for things you're interested in, but in that sense it is super customizable. We send our events to a data warehouse, which we then query with Tableau for some really insightful visualizations.
What's more, segment will also pipe your event tracking to [just about any other tool you use], so you can use it to integrate into Intercom/Mixpanel/Google Analytics/etc etc.
edit: Gah - I guess I should add that this isn't necessarily a free solution, depending on your needs (and the size of your audience). Still, if you're at a significant size, it may be worth the cost.