I have spend a lot of time fixing other people's computers; most users I see don't know what Linux is or that it exists. They just buy a computer and it comes with Windows. Then a few years later something goes wrong, I fix it by installing Linux (it it suits their needs) and they are all (yes I have had no exceptions) "Why haven't I heard of this before?", "How can this be free?". All my friends that are well educated do know of Linux (because they know me) but don't care and have enough money to "just buy a Mac" (that also why I make fun of them because I pay less and can do more).
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