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Discussion on: Track Custom Events With Fathom Analytics

 
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Jack Ellis

Hey Frederik,

  • We, and our DPO, believe Fathom falls under legitimate interest (Article 6.1) within GDPR. We will be clarifying further this year as this area is far too grey
  • If our customers use Fathom in a way it wasn't intended, that's their perogative. We've not seen that as our customers use us for simplicity and privacy
  • If being on regulators radar meant that companies would be ethical, we wouldn't have cambridge analytica. Regulation doesn't guarantee ethics. Building your business so that you cannot survive UNLESS you put privacy first guarantees compliance
  • Thanks Frederik

Interesting exchange. We clearly have a lot of work to do with our messaging, and it's exchanges like these that make us go back and see where we can improve. Thank you.