Cross-Posting to Medium, Dev.to, and Bluesky Without Losing SEO

Syndicating your content widens your reach — but done carelessly, it can let other platforms outrank your own site.

The canonical URL is your friend

A canonical URL tells search engines which copy is the original. Both Medium and Dev.to let you set one:

• Dev.to: set canonical_url in the front matter or API payload.
• Medium: use the import tool or pass canonicalUrl when creating a post via the API.

Bluesky is different

Bluesky is a social network, not a blog host. Post a short summary with a link back to your article instead of the full text.

A simple workflow

1. Publish on your own site first.
2. Wait for it to be indexed (a day or so).
3. Cross-post with the canonical URL set.
4. Share a teaser on Bluesky.

Automate it

This is exactly what a content publisher plugin is for: one click in the Strapi admin, and your post lands everywhere with the right canonical URL.