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Cassian Holt
Cassian Holt

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AI Source Mapping: Publish Where AI Already Looks

“Where should we publish GEO content?” is the wrong first question.

A better question is: where does AI already look for this topic?

That is the purpose of AI Source Mapping.

Take a set of buyer-like prompts and run them across the target AI platforms. For each answer, record:

  • brands mentioned
  • sources cited
  • source type
  • repeated domains
  • wrong facts
  • answer structure

The pattern matters.

If AI keeps citing Reddit threads, community discussion may matter. If it cites official documentation, first-source pages need to be stronger. If it cites LinkedIn or industry blogs, expert-led posts may help. If it cites outdated competitor content, there may be a gap to fill.

This prevents blind distribution.

At Mingde, we use source mapping before building a distribution plan. The goal is not to publish everywhere. The goal is to place useful, verifiable content where the answer engine already expects to find evidence.

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