At Jobber, we design and build products that contain everything field-service businesses need to run their operations effectively. With so much information to manage in our interface, it’s critical to layer data on the right surface so our customers can quickly find the information they need, and act on it to run their businesses as efficiently as possible.
We found that as our customers' businesses grew, they were outgrowing the functionality we were providing around maximizing productivity 🌱. Over time, lists in our product had been implemented with inconsistent patterns, they required navigating back and forth to complete basic actions; and were visually very busy.
We started identifying commonalities across these lists and discovered many opportunities to standardize the content hierarchy, streamline repetitive tasks with row-level actions, and simplify sorts and filters. We began rebuilding with goals to:
- reduce visual clutter;
- create consistent intuitive patterns; and
- ⚡ supercharge jobs-to-be-done;
- all while improving performance.
We wanted to get to a high level of confidence in our solution before building it into the product, so when we landed on an iteration we felt good about, we developed a research plan and a fully interactive prototype to share with customers. With some adjustments, we were able to validate our simplified UI and decided to stress-test it with our customers. We built and released the first list into production for a small number of users, adjusting and expanding as we felt was necessary.
By giving our customers the right information and allowing them to act on it, we prevented having to navigate back and forth from their client list over 15,000 times just in the first month. Whenever you hear “Happy customer!!!” feedback, you know you’re on the right track.
This initiative is a great example of user-centric, design-led product development, and is one of many significant improvements we’ll be making to the product experience this year. I’m ready to push boundaries and drive towards excellence for our users 🏎. Now: onto the next simple, powerful thing!
About Jobber
Our awesome Jobber technology teams span across Payments, Infrastructure, AI/ML, Business Workflows & Communications. We work on cutting edge & modern tech stacks using React, React Native, Ruby on Rails, & GraphQL.
If you want to be a part of a collaborative work culture, help small home service businesses scale and create a positive impact on our communities, then visit our careers site to learn more!
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