5 Tips to Digitally Transform Your Business Communications to Boost Marketing Success

Communication plays a pivotal role in shaping a company’s approach to marketing, sales, customer support, and many other mission-critical processes. Whether you’re trying to find new influencers for your business or if you’re trying to boost word of mouth through support, every process designed to boost brand engagement, awareness, and get people to your doorstep starts with effective communication.
In the modern business world, it is imperative to embrace digital transformation in order to take your internal and external communication to the next level. This is also one of the best ways to take your marketing forward as well. So, let’s take a look at how you can digitally transform your communications to ensure the success of your marketing and other departments.
Communicating on marketing projects with PM software
Let’s start with the less obvious tip: the importance of PM software in your communication hierarchy. Seeing as how communication is pivotal for efficient collaboration, it’s important to have a unified communications system in your company. However, you also need a system that will facilitate cross-department collaboration, especially if you’re running on a remote work business model.
Efficient collaboration stems from good communication, but also a comprehensive PM tool that will give your employees all the features they need to work together in the online world. Managing marketing for startups and sales projects can be difficult otherwise, and it’s important that this tool facilitates collaboration between marketing and sales. After all, one cannot achieve its full potential without the other.
Capitalizing on brand mentions and relevant insights
Modern marketing is fueled by meaningful market data and detailed insights. If you’re organizing your strategy on a whim or if you’re just trusting the instincts of your marketers, you’re never going to surpass your competitors. This is why you need to take a data-oriented approach to marketing and communication in your business.
It’s important to choose the digital tools that allow you to listen to the pulse of the online world to see how people are perceiving your brand. This tool should easily integrate your favorite software like Slack, and it should provide you with detailed insights that will boost reputation management and business intelligence, among other things. Naturally, this will greatly influence your external communication strategy and how you approach brand-consumer communication across all departments.
Unifying all communications under a single tool
Of course, to fully digitize your communications, you need a unified system that operates on the cloud and allows you to integrate all manners of remote communications. This includes phone, email, video, texting, and any type of audio-visual communication in general. Typically, the way you do this is by implementing a VoIP (voice over internet protocol) system into your business.
There are many different VoIP providers and plans out there, and some of the top VoIP providers of 2020 will give you access to low-cost phone calls but also various digital perks to facilitate communication and collaboration. Make sure to look for providers that offer mobile optimization for those employees on the go, call analytics to fuel business intelligence, and AI-driven systems to streamline communication with customers.
Adopting an omni-channel communication strategy
To make your transition to digitized communication as successful and impactful as possible, you need to take a comprehensive approach to internal and external communication. Building an omni-channel communication strategy will allow you to capitalize on all possible customer touchpoints and build a more efficient work environment. It will also ensure your support staff is able to catch and act on all negative reviews online quickly by complementing omni-channel communications with your reputation management and online listening tool.
Ensuring stellar data security for marketing and sales success
In the increasingly dangerous online world, it is imperative that you take cybersecurity seriously. Keep in mind that marketing and sales departments handle a variety of sensitive data on a daily basis. You cannot afford a single data breach if you want to safeguard the reputation of your brand. This is why cybersecurity is so important in marketing and sales, so make sure to implement a secure web gateway, combine software and hardware firewalls, and enable end-to-end encryption for all internal communication.
Wrapping up
Digital transformation is one of the essential pillars of success in the modern business world. If you want to take your marketing, sales, and other departments forward in 2021 and the years to come, make sure to use these tips to transform your business communications.