3 Requirements You Need Before Redesigning Your Website

3 Requirements You Need Before Redesigning Your Website
There are a few things you should do before starting a website overhaul. Although I understand your excitement, basic planning will drastically reduce the number of grey hairs.
Your project will be far more likely to be successful if you acquire the materials you need in accordance with the list below.
Changing the wallpaper in your guest bedroom is not the same as redesigning your website. Enhancing the user experience
Managing it better for internal teams
enhancing sales, marketing, and SEO, among other things
Let's begin…
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Number 1: Examine the statistics and user data for your website.
If you don't know what you have, how can you improve upon it? Be sure to monitor the statistics on your website.
There is a tonne of options available, but the most popular and free option is Google Analytics (screenshot below).
Whatever method you choose, you'll need at least one month's worth of usable data to evaluate. It can be daunting to sort through the tremendous amount of data that will be available.
Focus on the following, at the very least (note that these are from Google Analytics; naming conventions may differ if you use something else
Audience
What are the needs of the audience you are trying to reach? You can quickly learn the following in analytics:
language/location
age/gender
interests
mobile, tablet, or desktop - Are any of these visitors leaving because your website is not responsive?
(If you're designing something more complex, the operating system and browser)
resolution of the panels (large monitors or tiny baby screens?) - responsive design will aid with this as well.
You can choose better designs if you are aware of these audience-related details. How often have you been in a meeting where the participants' personal preferences were used to make decisions regarding design or development? Very bad.
To create some buyer personas, combine this data with anecdotal information obtained from your sales, customer service, and other customer-facing departments.
This article about the dangers of groupthink throughout the web design process may also be useful.
Acquisition
How are you being found by your audience? For Wood Street, for instance, organic search is by far the most important referral source. However, you can also encounter the following combinations:
They are using search engines to find you organically. Visit Moz.com or SEMRush to learn more about the specific keywords that were chosen.
Are you genuinely driving traffic with your social media efforts on platforms like Facebook, Twitter, Instagram, and Snapchat?
Referral - Do you receive traffic from directories or websites like Reddit? How can a new website expand on this?
Direct: they enter your website's URL to access it. This may provide a useful indication of the actual popularity of your domain (and brand).
Email should be a reliable source of acquisition if you engage in a lot of email marketing.
Behavior
This is where analytics really gets down to business. What's effective for you? What's not? If you don't know this before redesigning, you are designing based on educated estimates and well-intended objectives. Which quote is it? "Good intentions are like the asphalt on the road to hell.
The Behavior section contains a tonne of excellent information. However, you should at the very least take into account the following
What pages on the website are they visiting?
How long are they remaining on these sites, on average?
Bounce Rate: How many visitors leave your website after seeing a page?
Here, you can delve much further. As an illustration, you could create conversion goals with monetary values associated with the conversions.
If you don’t you’re headed for
more of the same (then why bother)
awful failure (big waste of time and money)
If you're lucky, many people will find you (a pretty risky bet with that kind of expense).
Number 2 – What’s the Competition Doing?
You have the chance to deter them with a website redesign. What are your rivals up to? Is it effective?
Knowing what your top competitors are doing can occasionally give you advice on what to avoid doing. Not copying or even performing the exact opposite is not the goal of this research.
Finding ways to serve your target audience—and that of your rivals—better is the goal.
You can use tools like SEMRush (screenshot below) to conduct keyword and ranking research to find out which keywords your rivals are ranking for. This information is quite useful.
With the help of this information, you may fully comprehend the needs and methods of your target market:
Organic keywords are the ones that people really use to locate your rival on Google. How can you use this knowledge to your advantage to rank higher?
Backlinks: Link building is still a vital component of evaluating a website's worth. Is your competition receiving links from directories or blogs, for example, areas where you may establish a presence?
Who are your competitor's rivals, exactly? Are you listed there? Are the others on this list also in your league? What advantages do you stand to gain from studying their keyword and ranking?
Number 3 – Your Culture
In the last round of the competition, we made a few allusions to this. Personalize your marketing. What does your clientele appreciate most about your business? What does this look like on the web?
Clients rely on describing culture and values far too often instead of demonstrating them. Would you believe it if I wrote a wordy essay about how wonderful Wood Street is? Maybe, but you might also find the ego and arrogance to be a little off-putting.
Online users are disengaged. A.D.D. is insufficient as a description for the average online user. They are always in a complete and comprehensive state, squirrel!
You provide excellent customer service if you can address their problems and make them happy. When creating the sitemap and structure of your website, keep this in mind. How can you visually organize information so that your clients can quickly and easily discover the assistance they need?
Do your consumers adore you because you provide them with information and insight on significant issues before anybody else? How can your new website expand on this? By including calls to action on well-liked pages or articles, can you use this asset to increase leads or sales? By combining the two objectives with clever site design and development, you may use this thought leadership to increase membership or a devoted following.
Amazing Products - Your products may be your main selling point because they are so exceptional. You are well recognized for that. Will people trust you if you tell them how amazing your products are now? Most likely not. Let them see! Make videos of individuals discussing and utilizing your items. Include testimonials—not just one-liners in writing, but rather a video or in-depth case study about someone who loves your products and why.
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