Setting Up Wholesale Pricing on Shopify Without a Separate Store

Merchants often assume wholesale means standing up an entirely separate store. Shopify's native B2B features (and several apps) handle tiered, customer-specific pricing on the same storefront without that overhead.

🏢 Shopify's Native B2B Feature

Available on higher Shopify plans, this lets you create company profiles with custom price lists, payment terms, and minimum order quantities — all on the same storefront, visible only to logged-in wholesale accounts.

🏷️ Tag-Based Pricing for Simpler Needs

For a simpler setup, customer-tag-based discount apps can apply a flat wholesale discount percentage to tagged accounts without the full B2B feature set — less flexible, but faster to set up for straightforward tiered pricing.

🚧 When a Separate Store Still Makes Sense

If wholesale needs a genuinely different catalog, completely different branding, or checkout flows too divergent from retail, a separate store is still the right call — but that's a higher bar than most merchants assume going in.

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Originally published on the KLYX blog.