How to use freelance workers to boost your small business marketing

Have know-how of people freelancing using the internet these days? If the answer is no, Relax. I`m here to let you know about freelancing.

The world has become a global village due to the connectivity through the internet. So, if one wants to expand a business, he cannot do it by ignoring an online presence. Small enterprises or startups are the ones who desperately need a proper audience on the internet. It can happen by taking advantage of the freelance community.

Now the question arises in one’s mind how can the small scaled businesses or startups use the freelancing community for their very purpose of making a better presence in the online community. How can they reach their potential customers? What procedures are to be done on their end to get benefit from the freelancers?

The role of freelancers in modern workforce

Freelancers are mostly young and talented ones who have command in their respective fields. In this modern age, this community is progressing with time.

Nowadays, it’s not a tough job to find a freelancer with having grip over online marketing skills. These skill-sets include writing, web designing, social media marketing strategies, and most important, SEO (Search Engine Optimization). This is all just a click away. Every businessman tries his/her best to cut out the expenditures and take full advantage in minimum amount. Having the task done through a freelancer is far less costly than having a full-time employee for that task. This saves both time and money for the owner. Also, freelancers are easily accessible and thus one should hire freelancers for the tasks where support is needed.

Finding the right person for the right job is an important task but how to find one? Here is some guidance for it.

Points to ponder for finding out the right person:

1. Arrange the tasks needed in order of their priority
   It means the options like if the business or the startup owner choices for making the site compatible with the smartphone screen. Do they have content already written for their site or do they need someone to write it? The owner should have clarity about what he wants.

2. Budget
   The starting step includes having an idea of how much the required services cost in general. One may refer to established freelancing sites like Upwork, Fiverr, IThire and Freelancer.com to get a rough estimate of the pricing of the services and then plan accordingly.

3. Have a check at the freelancer’s past projects and reviews about them
   The business owner may see the recent reviews of the concerned freelancer to check what the customers think of him/her. Reg flags may be searched for in the comments made about the freelancer if any. It is essential as you are investing your money and time in that person and it should be worth it.

4. Interacting with the shortlisted freelancer in person or by video conference
   When you are employing someone, you want to check whether he/she is suitable for the task or not. By interviewing the concerned freelancer, you may have an idea of how can he/she fit into the team. Also, an interaction is a must to have a final check on that person.

5. Explaining the business and the project to be assigned
   It is a crucial point. After assessing the freelancer, the ball is now in the court of the businessman. Now, it’s up to him/her how they depict their business and the task, thus convincing them to work with them.

Another point to remember is that the owner of the small business or the startup has to prepare his proposal before meeting the freelancer. The owner should focus on that how working with them or their business is different from others in the context of the task to be assigned.

All done, now move back to the beginning. Do you feel your business lag somewhere else? Do you feel the need to boost your business’s online presence? Without a second thought, hire a freelancer for it.