Hello dev community! đź‘‹ I came across this great article by Helicone AI about automating Product Hunt launches. They recently just received #1 Product of the Day, and thought I'd share the key takeaways:
Why automate?
- Reach a wider audience efficiently
- Maintain consistent engagement across time zones
- Free up time for real-time interaction
- Drive targeted actions through automated messaging
- Reduce stress during launch
4 key automation strategies:
-
Automate early morning user emails
- Prepare content in advance
- Use email marketing tools to schedule
- Segment audience by time zones
-
Schedule social media content
- Create a content calendar
- Use scheduling tools like Typefully
- Mix text, images, and videos
- High-performing content: memes, founder updates, challenges, behind-the-scenes
-
Implement a drip DM campaign
- Build your LinkedIn network in advance
- Use LinkedIn Premium for better capabilities
- Create a simple, clear DM template
- Consider automation tools (but be aware of ToS)
- Time campaigns strategically across time zones
-
The final 10%: manual efforts
- Create day-of content
- Engage in comments
- Leverage personal networks
- Go the extra mile (e.g., office cookies, virtual launch party)
Pro tips:
- Don't share direct links to your product page
- DMing individuals is more effective than general posts
- Most leads came from LinkedIn, not Product Hunt
- Consider working with an experienced Product Hunt launcher
Has anyone here launched on Product Hunt? What was your experience like? Any additional tips to share?
For the full article, read here.
Top comments (2)
great write-up, Lina! really insightful.
I recently published my lessons learned from launching on Product Hunt, and I can confirm that prepping your launch helps. it gives you more time to engage on Product Hunt and beyond.
less stress, more fun!
Thank you @fmerian! Wow 42 product launches? Awesome to hear that our learnings aligned with yours, and totally! Prepping gave us lots of time on the day to do push-ups. :)