Lately, we’ve been thinking a lot about authority.
At littlecodingthings.com, we’ve been around for about a year+ now. We’re still early, still learning, and still figuring out what “doing this right” even means. And honestly, in today’s AI-heavy world, writing content can feel unexpectedly challenging. There’s more content than ever, answers are everywhere, and sometimes it feels like the internet has already covered every topic from every angle.
One thing we want to be clear about though: we’re not using AI to generate our content. We use it for brainstorming, tightening up wording, or improving syntax — but the ideas, experiences, and opinions are still very much human. The actual content comes from learning, building, breaking things, and writing about it afterward.
After a year of publishing, the question that keeps coming back is still the same: how do new blogs build authority now?
How do you earn real backlinks in a world where content is cheap, automated, and often impersonal? What actually moves the needle when you don’t want to play growth games or churn out content just to fill space?
We don’t have answers. We’re trying to focus on small, thoughtful posts. The details you only notice when you’re actually doing the work.
If you’ve been through this phase, or you’re in it right now, we’d love to hear how you approached it. What helped you build trust? What surprised you? And how does writing feel for you now that AI is everywhere?
We’re still learning in public, one year in, and hoping that asking better questions is part of building something that lasts.
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