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Discussion on: Personal blog, or Medium?

matthew_collison profile image
Matthew Collison

It depends on your intention - whether it is:

  • To impact as many people as possible with your articles
  • To build SEO rank for your website
  • To build a mailing list

Depending on what your goal is would determine your actions.

If you're simply trying to reach and help as many people as possible, posting on and on Medium (turning off the paywall) - because you immediately get the reach you need. You're not going to get this with your blog without a few months of continuous posting and good SEO.

If you're trying to build SEO or a Mailing List, posting on other platforms with a canonical link will work as it gives you the dual benefit of 1) building brand through attention towards your content and 2) building long-term SEO and traffic to go into your Mailing List

Hope that helps.

To take it a step further, through my organisation, I repurpose a lot of my blog posts to Instagram, Pinterest, Facebook etc. This gives even wider reach.

bellons91 profile image
Davide Bellone Author


But why do you specify turning off the paywall?

matthew_collison profile image
Matthew Collison
  • If your aim is to reach as many people as possible to help the masses and build brand, turning off the paywall makes sense.
  • If your aim is to make money from your articles, turn the paywall on.

Either one is absolutely fine! Once again, it really depends on your intent :)