What is On-Page SEO?
Internal or on-page optimization allows for proper placement of content on a page, making it easier for search engines to crawl and improve page ranking for certain queries.
On page SEO is one of the most important aspects of website promotion, from optimizing header tags and content to adding internal links and implementing structured data. We'll walk you through each step of the process in this guide to on-page SEO.
What exactly does the on-page content optimization process involve?
Most people think that on-page SEO is just about adding a few keywords here and there. It isn't. While keyword placement still matters, it is much less important than it used to be.
Most search engines (including Google) are "smart" enough to recognize synonyms and semantically relevant keywords, which means only one thing: you're not tasked with placing exact keys everywhere on all elements of a web page.
Basic internal optimization work
- Page URL
- Title and Description
- Image optimization
- Headings: H1, H2, H3
- Presence of keys by semantics
- Author availability
- Expanding the content with new sections
- Content expansion with frequently asked questions
- Checking content grammar
- Adding videos
- Adding citations
- Add lists
- Internal linking
- Structured data
- Technical optimization
If we think of search engine optimization as a soup pot (a very obvious metaphor), then off-page SEO covers mostly link building, and on-page SEO covers the following two aspects:
- content
- technical material
Why is on-page SEO important?
Google checks the content on your page to determine if it is a relevant result for a search query. Part of this process includes keyword research.
But on-page SEO is about more than including keywords in your content, much more.
Ultimately, Google is looking for the most relevant search result for the query, so their algorithms also look for other relevant content on the page. If your page is about dogs, but you don't mention different breeds, Google knows there are probably more relevant results.
Relevancy is an important part of on-page SEO. If you don't figure it out, you're unlikely to rank.
Before you even think about "technical" optimization, like placing keywords here or there, you need to create content that Google will want to rank for. To do that, you need to decide on your main target keyword. Read our keyword research guide if you don't know how to do that.
Otherwise, here are four things you need to master:
- Relevancy
- Thoroughness
- Uniqueness
- Clarity
On-page SEO factors
There are many steps involved in page optimization. Here is a list of 12 important on-page SEO factors that directly or indirectly influence the success of your site.
- Crawling or crawling - a site indexed by search engines.
- Site architecture - clear structure and logic in the architecture of the pages.
- Quality source links - the site links to high quality external resources.
- Site speed - pages load quickly on all devices.
- Convenience for mobile devices - the page displays correctly on any device and any browser.
- Use HTTPS - Site is secured and has an SSL certificate.
- User-friendly URLs - URLs are simple and user-friendly.
- Targeted content - the page targets a specific search intent.
- Keyword optimization - the page uses relevant keywords in appropriate places.
- Image optimization - optimized images for search engines.
- Readability and UX - text is well optimized, readable and UX-friendly.
- Number of clicks - the page has an optimized title tag and meta description.
On-Page SEO is not just about placing keywords in meta tags. Internal web page optimization is about creating the perfect page for both the user and the search engine. And to make your web pages even more attractive, we recommend using our guide - check it out in action today!
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