$1,399 would turn iPhone 18 Pro pricing into Apple's margin test as chip and memory costs surge.
Key takeaways
- A $1,399 iPhone 18 Pro would not be a routine price bump; it would be Apple asking whether the Pro iPhone can absorb laptop-class pricing without losing its mainst...
- A second report now points to that range. Analyst Jeff Pu expects iPhone 18 Pro and iPhone 18 Pro Max pricing to rise by $250-300 each, putting the Pro...
- The number is still unconfirmed. Apple has not announced final pricing. But the repeated range matters because the rationale is now consistent across reports: memory, ...
- Apple’s $1,399 problem is really a margin problem
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Canonical source: https://mlxio.com/technology/iphone-18-pro-1399-price
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