Mobile has changed the technological scenario since past few years.We use a mobile app for almost everything from reading newspaper, watching television, shopping to getting directions…..!Mobile can be a VERY POWERFUL TOOL for connecting with your end users.
As we already know with great power comes great responsibility.Mobile is personal medium, so there are chances that marketers might make a mistake that can lead to less retention rate.We are here to help you to avoid that mistakes.Check the following points and take it into your note to make your Mobile App Development and marketing better:
1.Don’t compare apps and websites:
You must have seen that the most mobile experience are the smaller version of websites which contains the similar functionality of a smaller screen.But mobile app is totally different from mobile website and desktop website so it should also be treated differently.
A mobile user will not accept the designs which is used website content page.It’s totally common to think that user will add all the details like they add on the website.But,this is more time consuming for mobile devices.One should always make sure that the design they use is suitable for the mobile apps.The Truth is SMALL SCREEN IS A BLESSING AS IT IS ONLY PROVIDING WHAT IS TRULY IMPORTANT.
Mobile apps also provides important abilities to consumers. For example, using mobile we will come to know that where we are all the time, It will allow us to tap a button and show us a map.
What you can do:
Mobile Apps can simplify your customer’s life by targeting only a few things which are important.Keep the main functionalities of your app and remove the extra functionalities. if you have a desktop website then you can learn from the data and see what is missing.
2.Don’t make an app without marketing plan
Don’t think that just uploading your app to the app stores will get you more downloads.There are a few ways to get it.Companies who have their own audience and good web presence can take benefit and promote their app to their own audience.
Even if your website’s landing page shouldn’t be an immense source of advertising for your mobile app.Customers should know that your brand has a mobile app as well!
You can also use a different way for getting your application on top in the app store.You can perform App Store Optimisation which is advantageous for your application.some of the publishers completely avoid app’s title, keywords, and descriptions so you should avoid such mistakes.You can
also encourage your happy customer to leave reviews.
What you can do:
If you already have a web presence then you can take enough time to make some full-proof Mobile App Marketing strategies.Start using all your channels to let your customers know about your application.Use channels like social media and email marketing moreover,you can do App Store Optimisation. Finally, Make sure that your app doesn’t get any bad reviews and ratings.
3.Don’t Build a mobile website and try to pass it off as an app
Google Play and iTunes App Store introduces thousands of apps everyday and to get a higher ranking in the sea of apps is quite difficult.If you are launching an app which is a launcher for your mobile website, then that app communicates to the user that you really don’t understand mobile apps!So those users will search for the alternative apps that are native.
Developers know that developing an application is a very difficult task and building native apps for each platform will be too much, right?Some of the Companies make web-based application to make their lives easier but it is the wrong approach. But note that users don’t concern your development process, users are only concerned with their experience while using your app so make sure you do proper coding to get best user experience.
What you can do:
Don’t go for multiple platform application, instead of that focus on one platform so that you can give a better output and if it’s compulsory for your business that it needs multiple platform application you can opt for cross-platform app development which includes Corona Labs, Appcelerator, PhoneGap, Xamarin, and Icenium.
At the end all we can say that mobile apps are the most powerful weapon to market your company and brand.If you want to get optimum output it is necessary that you invest your time to make marketing strategy so you can take advantage of unique qualities of mobile device.Make sure you don’t make these mistakes on your mobile app.Market your brand using your app by avoiding these mistakes.