Designing a website is a complex process. To create a professional and aesthetically pleasing website, it is important for UI/UX designers to keep every smallest detail in mind. As a growing business, it is important to create a website that attracts more and new customers, establish brand credibility, increase brand awareness, and foster customer relationships. A great website has the real potential to provide an out-of-the-box user-friendly experience, generate high-qualified leads, and bring more sales.
When it comes to designing or revamping your company’s website, designers are advised to avoid incredibly common design mistakes. Here is a list of common UI design mistakes to avoid and some useful strategies that lead your design project on a path towards excellence.
Let’s get started.
1. Use Dummy Text
One of the biggest UI design mistakes designers make while building websites is using fake content. Using dummy text and stock images might help you come up with a sleek, impressive design, but it will be broken when it is filled by the real content. In order to prevent this situation, it is advised to communicate with your content marketing department to create content for each and every section of your website. When you know how many lines of text are used, it will make it easier for you to design your interface as per the given content.
2. Selecting Stock Photos
Being a designer, it is important to understand the type of images you client needs to incorporate in user interface design. Using beautiful images is not enough if they are pointless and don’t convey the message you are trying to come across, what’s the point of using them. You need to choose images that truly depict the concept and real purpose of your design project. Remember, today’s users are over smart; adding useless visual information to your design project will lead to failure.
3. Use Poor Color Contrast
When it comes to building websites, you should use a sufficient contrast between text and background. To make your copy readable and design elements to be easily distinguishable, using a good color contrast is key. It serves as a useful tool that designers can use to grab the attention of visitors. One thing that designers need to keep in mind that contrasting elements should be completely different.
To create a visually impressive web design, avoid using poor color contrast for text copy and background images. Avoid using too many colors and styles on one page, as it simply makes it difficult to read. To avoid this situation, try to use bold colors to make your website look professional.
4. Forget About Cross-platform Compatibility
It’s no wonder that more than 90% of internet users access web services from mobile devices. But sadly, many clients don’t understand the true importance of a responsive website and don’t want to invest in mobile-optimized designs. Being a UI/UX designer, optimizing your website for multiple devices and screen sizes should be your top priority. Focus on the mobile-first approach and create a layout that works perfectly on all mobile devices.
5. Ignoring Rule of Simplicity
Believe it or not, simplicity can make your web design a huge success. Using too many design elements on a page can simply make your website look confusing, ruin your design, and dilute your message. You need to remove the unnecessary elements such as sidebars, images, CTAs, social media widget, and more. Sophisticated and sleek websites that are easy to navigate, loads faster, appear cleaner and more polished persuade users to interact with your website and take the desired action.
6. Bad Typography
Typography is an essential component of web design. It makes text readable, recognizable, and well-organized. Typography, if used right, helps users to understand the message and keep them focused on the important points. Using the right fonts and style is an art. Using too many fonts on one page can become tiring and annoying for users and cause font fatigue. Therefore, it is advised to use two to three fonts on your web page to make it digestible.
7. Visual Hierarchy is Missing
Creating a visual hierarchy for your web design is important to provide users with the most important information and guide them on what they should do next to convert. Therefore, it is important to consider that your most important message (unique selling point) is above the fold, the main headings must be prominent, subheadings are smaller and easily visible. The visual hierarchy helps your website visitors to easily understand what your business is all about. Don’t forget to include CTA to convince users to take the desired action.
8. Providing Too Many Choices in Navigation
When it comes to designing your navigation menu, try to keep it simple. Website navigation can have a great impact on your conversions and search engine rankings. Providing too many options will only confuse people and increase the bounce rate of your website. Keep your navigation simple to make it easier for users to find the information they are looking for
Avoiding these critical UI design mistakes can help you come up with a stellar, functional, and aesthetically pleasing website that can help your business grow. Hiring a professional web design company in Los Angeles can help ensure your website is professionally designed, offers a seamless user experience and generates leads for your business.