WhatsApp has become one of the most effective channels for customer communication, marketing, and automation. With Flaresend.com, a WhatsApp API provider, you can easily send and receive messages, manage groups, update statuses, and even run newsletters or channels.
In this article, we’ll walk through how you can create a WhatsApp chatbot using Flaresend.
What You Need
Before we begin, make sure you have:
- A Flaresend account
- An API key or token
- A WhatsApp number connected to Flaresend
- A backend environment (Laravel, Django, Node.js, or any other framework)
Step 1: Get API Access
Once you sign up on Flaresend, generate your API key from the dashboard. This key will allow your backend to authenticate with Flaresend’s API.
Step 2: Set Up Your Backend
You need a backend application that will:
- Receive incoming messages (via webhooks).
- Process the chatbot logic.
- Reply using Flaresend’s Send Message API.
For example, in Laravel, you can create a webhook endpoint like this:
// routes/api.php
Route::post('/webhook', [ChatbotController::class, 'handle']);
Step 3: Handle Incoming Messages
When a user sends you a WhatsApp message, Flaresend will forward it to your webhook.
A sample webhook payload might look like this:
{
"recipients": ["254700123456"],
"type": "text",
"text": "Hello"
}
Your backend should capture the message and determine how to respond.
Step 4: Define Chatbot Logic
Here’s how you can design the chatbot’s responses:
Keyword-based replies
Example: if the user types “Hi”, the bot replies with “Hello, how can I help you?”Menu-driven chatbot
Send interactive options like:
1. Services
2. Pricing
3. Support
- AI-powered chatbot Connect your bot with ChatGPT, DeepSeek, or another AI model to generate dynamic replies.
Step 5: Send Replies via Flaresend API
To reply, use the Flaresend send-message
endpoint.
Example using Laravel’s HTTP client:
$response = Http::withToken(env('FLARESEND_API_KEY'))
->post('https://api.flaresend.com/send-message', [
'recipients' => ['254700123456'],
'type' => 'text',
'text' => 'Hello! Thanks for reaching out'
]);
Step 6: Add Extra Features
Flaresend isn’t just about sending and receiving messages. You can enhance your chatbot with:
- Broadcasts/Newsletters – send bulk messages to your audience.
- Group Management – automatically add or remove members.
- Status Updates – post regular automated updates.
- CRM/ERP Integration – connect your chatbot with internal systems for bookings, payments, or order tracking.
Step 7: Test and Deploy
- Test your chatbot with your WhatsApp number.
- Deploy your backend to a hosting provider (VPS, cPanel, Render, Railway, etc.).
- Secure your webhook with authentication and HTTPS.
✅ Final Thoughts
With Flaresend, creating a WhatsApp chatbot is straightforward. By combining webhooks, chatbot logic, and the send-message API, you can automate conversations, provide customer support, and even build full-fledged engagement platforms.
Whether you want a simple keyword-based bot or an AI-powered assistant, Flaresend gives you the tools to make it happen.
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