Introduction:
One of the biggest mistakes most marketers make these days are thinking that email marketing is dead. Many marketers today are ditching the email marketing program and turning to social media. Now that I think about it, social media is way more attractive than email. But is a post on social media really as effective as an email? Before answering this question, let's say a well-known fact. It's easier to send a friend request on Facebook than it is to collect an email online. But trust me, email marketing is worth three times more than social media marketing. So what is email marketing?
Email marketing is the goal of email customers. All emails sent to a potential customer can be considered email marketing. Email marketing is when you send a promotional email or advertisement to a subscriber. Through your email address. Today, many organizations use email marketing. Even more, bloggers are using email marketing today than ever. For example, have you ever browsed a website and seen a field asking you to submit your name and email address to get a free e-book or update? This is the front end of email marketing.
Most bloggers use email marketing because it improves the customer experience. With a well-targeted mailing list, you can also reach established and potential customers. Any subscriber will be better informed and it will be easier by email. The email will have higher visibility than a Facebook post. The Facebook post will be drowned in a stream of content within minutes of posting.
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