DEV Community

Rakshit Mudgal
Rakshit Mudgal

Posted on

Why Your Business Needs Email Marketing?

Email marketing is a type of internet marketing that allows readers to notify, announce, or request certain activities from their subscribers.

Why Your Business Should Use Email Marketing
The cost is extremely affordable, and you can email your target audience anytime. This makes email a very powerful medium.

When you can run a solid email marketing campaign, you are sure to create an audience of highly engaged lovers who

I can't wait for your next letter to reach your inboxes. Plus, they're all ready to buy as long as you have a product or service to promote. There are many compelling reasons why you want to start implementing email marketing for your small business.

Generate a huge return on investment
A dollar spent on email marketing. Marketers have always viewed email marketing as the most effective way to raise awareness, acquire leads, generate revenue, and improve customer retention over other advertising approaches and more widely used marketing tools.

Generate long-term results
In 2010, MarketBeat began accumulating subscriptions. For your newsletters. Almost two years later, a large number of readers who signed up for the year are still viewing your content, interacting with your advertisers, and purchasing products and services from your small business. Your email distribution list is a long term benefit that will continue to generate income and social funds for your business in the future.

Most customers want professional emails
MarketingSherpa conducted a study that found 72 percent. US consumers say email is their preferred method. They also found that 61% of customers prefer to receive promotional emails more often.

Plus, 70% of customers say they will always open. Email from your favorite companies. 95% of people who have opted in to receive emails from manufacturers say the marketing emails they receive are extremely useful.

Email is universal
Almost 87% of the American population has access to it. Internet at home and 95% of customers use email. With email marketing, you don't have to worry if your target audience has an email.

Top comments (0)