Leaky bucket concept
This concept is a very simple basic idea that assumes the total market share of a company as a bucket of water as customers. A hole in the bucket makes the water run. The same goes for customers. To increase or at least maintain our market share, the company must now begin to attract new customers or attract customers from its competitors. These are the two ways.
The first is to find more customers than you leave. This can be done through techniques such as branding, product differentiation marketing, targeting a new segment, etc. marketers.
The second tactic is to fix the leak. However, an ideal situation with no customer churn is never possible, but reducing churn or, in other words, ensuring that the leak is small and never grows is a better idea.
Now how do you fix the leak?
As mentioned above, fully fixing the leak is an ideal situation that is difficult to achieve unless your business is a pure monopoly, but using Salesforce CRM techniques can help you retain your customers effectively. Any business would like to repeatedly buy their products and for a repeat purchase, they must ensure that their customer is always satisfied. Not just repeat purchases, but a satisfied customer can be the one who suggests the same product they are using to friends and family. Therefore, a satisfied customer is indirectly a brand ambassador for your business, and a dissatisfied customer can damage your brand image.
The customer is the king and the king must always be happy.
How does Salesforce CRM work?
This will help you create a good customer database that will help you divide your customers into different types and heads. Provides a centralized way to collect, consolidate, and share data with current and past customers. You can analyze them using it to understand their needs and complaints and understand the reasons that make your customers dissatisfied. These problems can be solved with solutions that help with good customer relationship management, and Salesforce CRM can do this effectively. Salesforce is the most popular cloud-based CRM software, with 14.8% (highest) of the overall CRM software market with its own testing framework and more standardized, giving it a more operational profile.
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