Companies of all kinds use Salesforce Customer Relationship Management (CRM) software to simultaneously manage their customers and their budget. The software allows the creation and transparent monitoring of day-to-day administrative and accounting services. Today, many companies using Salesforce CRM use cloud-based event management software to offer their customers the benefits of easy event registration and payment solutions from the Salesforce platform.
Online event management software providers have designed a single connector that Salesforce organizations can use to quickly and easily manage their event needs. For example, you get an online registration solution to automate the process of managing the participant registration process without having to hire staff for it. Then there is the online payment software that allows you to accept money sent via credit cards, PayPal, and other popular payment gateways.
The Salesforce Connector app enables seamless automatic two-way data integration between the event solution database and Salesforce CRM. The connector makes it easy for organizers to invite leads and contacts from their Salesforce CRM. At the same time, it automatically populates and updates Salesforce records with registration data for easy tracking and reporting by event organizers from the Salesforce platform.
Most online event management solution providers offer an AppExchange-certified Salesforce connector to allow automatic two-way syncing of information. What is this AppExchange Certified Connector?
AppExchange is the world's leading marketplace for cloud computing applications and services. When a connector is approved by this market, it is certified by the AppExchange. This means the connector will now be listed on the AppExchange and can be accessed immediately by thousands of Salesforce.com customers. Therefore, the value of your software and solutions increases dramatically once they are listed on the AppExchange.
Salesforce users can start using the connector to:
• Set up and manage online registration for meetings and conferences
• Create and manage events online without leaving the Salesforce interface
• Manage invitations, notifications and reminders through the email marketing tool.
• Automatically sync leads, contacts, and campaigns to Salesforce
• Accept payments online through Salesforce CRM software
The AppExchange Certified Salesforce Connector helps event organizers simultaneously build organizational memory to improve customer relationships, collect feedback after the event, and track attendee engagement history. The AppExchange Certified Connector can help you create and manage the most successful trade shows and seminars. You can use the connector to host simple or complex corporate parties, fundraisers, and other similar events in the coming days.
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