Global e-commerce sales are expected to reach $ 3.45 trillion by 2019. If e-commerce is growing at a dizzy pace it is also beset by intense competition. Customers elect to buy their own ways such as social media and international shopping and some prefer to use apps since apps deliver a personalized experience besides being fast and easy to use. Magento is one of the most popular open source platforms to power e-commerce platforms. With release 2.3 Magento has again taken a lead to help e-commerce sites gain a lead over the competition. It is going to be a busy time for Magento mobile apps development services this year and in the time to come. What are the innovative tools in Magento 2.3.0? Find out what is new in release 2.3 and how this can boost e-commerce growth in 2019 provided you have an expert Magento developer by your side.
Page Builder
It is all about customer experience these days and version 2.3 introduces innovations that Magento apps developers India based leverage to deliver a better experience for shoppers. Page Builder makes it easy to handle content like banners and videos with its drag and drop interface. Apps development speeds up with its instant preview facility and a flexible grid that allows customization. Content staging and preview allows scheduled updates of content to keep e-commerce fully updated and current.
Multi-Source Inventory Management
Multi-source inventory improves single source inventory and checkouts. At the same time, it helps e-commerce site administrators to manage and track inventory from various sources through a single dashboard. Inventory management becomes more granular since e-commerce sites can track sources and assign products to fulfillment services in addition to setting rules for such operations. This feature now permits easy integration with third-party inventory systems too, making it easy for Magento mobile apps development services to help e-commerce site operators leverage this feature to enhance inventory management. e-commerce sites that serve as platforms and marketplaces will benefit greatly by being able to manage stocks on each channel, manage catalog product inventory and manage orders in addition to source and location management.
Progressive Web Apps Studio
PWA studio in Magento 2.3.0 is a great leap forward for Magento mobile app development company and its e-commerce client. PWA permits Magento mobile apps development services to come up with Magento powered progressive web apps that will help drive conversions in addition to improving SEO. PWA includes open web standards and themes as well as Redux, ReactJS, and GraphQL that combine to make the task easier and speed up time to market. One big advantage here is that PWA will gain new features since it is an open source initiative and that will further boost e-commerce operations.
Graph QL
One of the tools of PWA deserves individual mention and that is GraphQL that permits easy integration into different programming languages. Its greatest advantage is it allows read and write requests that speed up network transfers and improve page load times thereby reducing chances of visitor churn.
Asynchronous and Bulk Web API Integration
GraphQL speeds up page load and asynchronous API improves speeds still more. Multiple API requests may be run at the same time. Unlike previous versions where APIs were queued until the previous one executed, this mod permits simultaneous operation of multiple API requests. How well this works depends on the expertise of Magento apps developers India based.
Elastic Search
Earlier versions of Magento depended on MySQL that had issues in search and customers were frustrated. ElasticSearch solves all those problems and makes the search relevant to the keywords used by a visitor to a site. Customers can find precisely what they want instead of being shown results based on one of a set of keywords used. Results are precise and you can expect customers to stay on site and buy.
Cache Management ACL
Cache management in release 2.3 of Magento brings improvements in system performance and cache flushing policy thereby enhancing security. Magento app developers can define role permissions and drill down to grant or deny access. The reason for its introduction was that cache flushing policy was inadequate in providing protection and because Magento’s different kinds of cache affected performance. This cache management feature is ably complemented by reCAPTCHA.
Google reCAPTCHA and Two-Factor Authentication
Automated bots pose a serious threat and Magento 2.3 incorporation of Google reCAPTCHA and two-factor authentication adds a further layer of security by allowing only human interaction. The two-factor authentication includes the submission of user name and password and then additional identifiable information to access a website. This feature uses Duo security, Authy and Google authenticator for higher levels of security.
PHP 7.2
PHP 7.2 makes its way into release 2.3 thereby boosting security and bringing in new performance features, especially when considered along with Elastic search.
TinyMCE WYSIWYG Editor
It is a tiny implementation but significant in boosting development time with the improved WYSIWYG editor that can be customized by Magento app developers. The new version of TinyMCE gives access to the media gallery, widgets, and variables available as plugins and simplifies the task of developers who can then focus on improved looks, layout, and ease of navigation to deliver a better customer experience.
Incremental but significant improvements
Apart from GraphQL and asynchronous APIs, release 2.3 brings along with it more options for fulfillment and shipping. Larger sites enjoy the benefit of improved indexing since the new release significantly reduces indexing speed by 60%. The Declarative Schema feature of 2.3 lets the system adjust automatically when developers declare the desired database state. Another interesting feature is message queuing migrated from the Commerce edition. Platforms can send and receive messages and asynchronous communication between systems is now possible.
Magento 2.3 is open source and free. It did have some severe drawbacks that were not present in its bigger brother, the Commerce edition. Now that some of these features have drizzled down along with other introductions, we can expect lower cost development of more sophisticated e-commerce sites by experienced Magento mobile app development company.
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