Beehiiv just dropped their 2025 rewind stats for my newsletter, One Tip a Week, and honestly, I’m pretty happy with the numbers. It’s been a year of consistent growth which is pretty awesome for a newsletter that had it's first issue on January 20th.
My Newsletter Analytics
Let me walk through what happened this year:
Subscriber Growth: Started 2025 with 122 subscribers (posted last fall to sign up a bunch of times) and ended with 334 subscribers as of the time of writing of this post, December 10th. That’s a 174% increase over the year. Not meteoric growth, but I'm pretty happy with it.
Best Growth Month: June was the standout month, adding 100 new subscribers. Something about that summer timing just clicked or maybe it was @cassidoo giving my newsletter a shoutout! ty! The boost was great and I though it'd be temporary, but people kept and keep subscribing!
The engagement numbers are solid. 53.3% average open rate and 9.2% click-through rate. Those are pretty solid numbers for a dev focused newsletter.
What I Think I Got Right
I had an OK newsletter before, but it was generic and just like here's a bunch of cool links on the web I found this week. It's not that they weren't interesting, but a lot of people do that already. Also, it became a burden and a chore to put it together every week, i.e. not fun. I axed that one and just stopped a newsletter completely. I can't remember why I thought I'd start another one. I think it was when I was part of @saronyitbarek's Discord where we all share content ideas. I finally decided on giving one tip a week as a newsletter, but at first I was like maybe it'll just be random tips, sometimes tech, maybe something handy around the house, but @kellyvaughn was like, no lock it in and just stay focused on dev tips, so I did. ty Kelly!
Aside from finalizing what the newsletter would be every week, I created a backlog of tips before the first issue went out. So now, there was no pressure every week to think of one, and I could rearrange the order, maybe axe some if they were meh, etc. As of right now, I have tips for all the way to end of March.
I think that was the real unlock as it's no longer a chore, and it's literally only one tip, that's it. No scouring for tonnes of links for the newsletter.
Wrapping Up
Thanks to everyone that's subscribed, and hopefully you're still enjoying the newsletter. If you aren't subscribed, and this sounds interesting to you head on over to OneTipAWeek.com.
If you want to stay in touch, all my socials are on nickyt.online.
Until the next one!
Photo by Yannik Mika on Unsplash
Top comments (0)