You are right, many businesses can grow from word of mouth marketing. But, that's also a type of marketing. Marketing is not paying to get an ad slot, it usually starts with the product, its shareablity and whole experience.
Personally, whenever people come to me for marketing consultancy, I see their track record about how much people intaracted and shared. You can always burn the money acquiring customer with money but you can't keep them and make them share.
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You are right, many businesses can grow from word of mouth marketing. But, that's also a type of marketing. Marketing is not paying to get an ad slot, it usually starts with the product, its shareablity and whole experience.
Personally, whenever people come to me for marketing consultancy, I see their track record about how much people intaracted and shared. You can always burn the money acquiring customer with money but you can't keep them and make them share.