A year ago Aura++ had zero users.
I didn’t have an audience. Google didn’t care. Twitter barely knew I existed.
So I wrote down — and recorded — what actually got the first 100 people in.
It wasn’t one tactic. It was a loop:
- Find founders where they’re already launching
- Talk to them like a real person
- Make their experience so useful that they mention you
- Keep showing up while SEO slowly compounds
I also talk about what failed. That part mattered as much as what worked.
Full video here: https://youtu.be/0MGovlWqfOE
If you’re at zero right now — I was too. It’s not a signal to quit. It’s usually a signal that distribution hasn’t started yet.
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