I expected the design to be the hardest part of building a website. I worried about colors, fonts, spacing, and whether the homepage would look professional enough. AI made it easier to explore layouts, but I quickly discovered a different problem: I hadn't decided what visitors should do when they arrived. The page looked reasonable, yet the message was vague and the next step wasn't obvious. I went back to the concept and used Greta.sh to explore a more focused version of the website. Instead of adding more sections, I concentrated on explaining the product, showing its main benefit, and making the primary action clear. I also considered using v0 to explore alternative UI layouts and Claude to review the messaging. The process reminded me that a good AI website builder can help create the page, but it can't replace clear thinking about the audience. A website needs to communicate quickly, especially when visitors don't already know the brand. If you're building a website with AI, don't spend all your time asking for a more modern design. Ask whether a new visitor can understand what you offer, who it's for, and what to do next. A simple, useful homepage will often serve you better than a beautiful page that leaves people guessing.
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